MBA Media Management
Cardiff Business School and Cardiff’s School of Journalism, Media and Cultural Studies have collaborated on the creation of the first MBA in Media Management to be offered in the UK.
It combines the core ingredients of a high quality, long established MBA with an opportunity to understand the management challenges of the media world, which is vital to the success of many advanced and emerging creative economies. The course aims to equip students for a management career in the media or other creative industries.
Within the UK economy, creative industries account for in excess of 5 per cent of UK gross value added and achieve a higher value of exports than many other sectors. Beyond the UK, a number of other countries have attached priority to the growth of creative industries, including major economies such as China and India.
With this has come a need for enhanced specialist skills for effective media managers as today’s media industries change at unprecedented speed as digital technologies facilitate the growth of global markets in content.
Business Management Theory and Practice
Providing you with a solid background in business management theory and practice, you will also gain specialised media knowledge and skills to excel and adapt in the exciting field of media management.
The programme brings together the Business School’s 25 years experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.
Participants will study core modules exploring key elements of business management, supplemented by a range of options enabling students to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.
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